Your products need to be in the right place at the right time to be discovered by interested shoppers.
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Before you create your first campaign, it’s important to know what business goals you want to accomplish through advertising. Establishing your goals up front will help you choose which products to advertise, decide how to structure your campaigns, and better analyze performance.
Choose the products that can help you meet your goals, grouping similar products together. And make sure they’re winning the Buy Box at the highest rate—ideally 90% or higher. You can find this information under the ‘Reports’ tab in Seller Central. Click on ‘Business Reports,’ and under the section labeled ‘By ASIN,’ click on ‘Detail Page Sales and Traffic by Child Item’. Here, you can sort by ‘Buy Box Percentage’ to find your best-performing ASINs. It’s best to look for a high Buy Box percentage paired with a high number of sessions to the product detail page. These are your most frequently viewed ASINs
Help Amazon customers discover and purchase products that you sell on Amazon with ads that appear in search results and on product pages.
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